Source: marketingnepal

Advantages and disadvantages of digital marketing?

Digital marketing has become the most popular means of business in recent years. The Internet emerged as a new medium for visualization in the modern era.  Advantages and disadvantages of digital marketing. Because of its extensive use, many companies and organizations market their products and services online. Online marketing has become quite powerful and has a significant impact on society.

People are spending more time and resources on websites, social media, mobile apps, etc., searching for products, reviewing brands, reading reviews, watching videos, and purchasing online. 

Brands and businesses tap into this potential by marketing their products and services online. Digital Marketing is essential and very useful for the growth of any business. That's true to some extent, but there are also some negative aspects. 

In detail, let's discuss the advantages and disadvantages of Digital marketing. Before diving deep into it, let's see what Digital Marketing is.

 What is Digital Marketing?

Digital marketing is a new strategy for promoting products and services through digital platforms. Technology plays an important role now, and for businesses to be efficient and profitable, digital marketing is the preferred and cost-effective way to reach the target audience.  Read an article about what digital marketing is.

Advantages of Digital Marketing

• Digital Marketing has a global reach: 

Traditional marketing is limited by geography, but digital marketing erases this limitation and opens up opportunities for ease and affordably creating global marketing campaigns. Even a local and small business can reach an international audience by opening an e-store

• Marketing results are measurable:

With traditional advertising campaigns like posters and hoardings or other ways, it is difficult to measure the results. The process is unclear and inaccurate and does not give whether the campaigns are efficient or not. Whereas the results of digital campaigns are easily measurable by using modern analytical tools. They allow marketers to track and analyze consumer behavior and build their profiles.

• Advertising messages can be personalized:

Digital marketing or online marketing allows us to collect customer information by analytics. Using this information, individual offers can be created and add value to them. This also allows us to respond to the customer needs and desires as precisely as possible in order to increase their satisfaction.

• Creates more convenience for consumers

With the help of digital technologies, consumers can receive much more and better information about products and services that interest them, buy them from home and save time. Thanks to smartphones :) 

• Communication and interaction with users:

Network platforms such as websites, social media allow users to ask questions and receive the information they need immediately. At the same time, companies can talk directly with their real and potential customers and build trust and get feedback on their services and products.

• Less investment:

The use of different digital tools for marketing activities requires less investment than traditional channels, therefore digital marketing has higher profitability over traditional.

Disadvantages of Digital Marketing

• Digital marketing makes organizations an "open book" for competitors: 

This is one of the most serious disadvantages of digital marketing, as the marketing campaigns can be quickly and easily copied or imitated by their competitors. Wrong people can easily manipulate consumers through inaccurate information about products, service which can seriously damage the image of a company.

• Inaccessibility:

Not all regions or people of the world are reachable through online marketing, for instance, in rural areas where internet service providers aren't available. Further, illiterates and elderly people who do not use the Internet aren't reachable through digital marketing. 

• Reputation of companies can be destroyed by negative feedback: 

Negative comments and feedback about products and services are visible and accessible to all users on the Internet. This can seriously damage the image of a company and lead to customer outflow.

• Global competition

Online marketing gives every business a global reach. This means that companies have to face a high level of global competition. Companies must find and apply different tactics to continuously fight competitors targeting the same audience.

• Digital marketing is highly dependent on technology:

As the subtitle says, one needs in-depth knowledge in this field, and on the other hand, poor marketing strategy can lead to a number of technical errors. Examples include broken links, slow loading promotional messages or websites, advertising buttons that do not work and many more.

In conclusion, we can say the usage of digital platforms made everyone's life easier by giving various options and choices for consumers in choosing products and services. And digital marketing provides a wide range of opportunities for companies and organizations for more effective customer relationships. As mentioned, it also brings some disadvantages that must be carefully addressed before opting for it. 

If you want to know more completely In and Outs of Digital marketing Suggest you to take a digital marketing course in Hyderabad training from DMT.